To drive subscription at Costco, a top cell phone service provider launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Increase brand awareness, promote an offer, and influence subscription of the provider by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign drove shopper behavior and delivered a significant increase in subscribing to the brand. Comparing mobile survey responses between Test and Control shoppers:
- 15 percentage points significant lift in switching subscription to the brand during the campaign at Costco
- 34 percentage points significant lift in visits to the service provider’s kiosk during the campaign at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 323 mobile interviews during the campaign from November 2025 to January 2026, among Costco members in the market for cell phone providers at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Cell Phone Service Provider Study, January 2026, MFour Mobile Research. Member data is based on mobile survey-based self reported data.