To drive purchase of its retailer-branded grocery items, Costco launched a campaign on PRN’s Costco TV Network
Campaign Objective
Promote and build awareness of retailer branded grocery essentials at Costco, provide tips and ideas to host events and drive purchase of promoted items by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered an increase in purchase of retailer-branded grocery essentials. When comparing mobile survey responses between Test and Control Costco members:
- 22 percentage points lift in in-campaign purchase of retailer brand at Costco
- 17 percentage points significant lift in purchase intent at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 640 mobile interviews during the campaign in March 2026, among Costco members who were in the market for the grocery essentials at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Retailer Brand Study, March 2026, MFour Mobile Research. Member data is based on mobile survey-based self reported data.