Technology Platform

Shopper Direct is a Next-Generation Retail Media Platform

Self-service campaign creation and scheduling

Screen-specific content control and loop planning

CRM and product feed integration

Real-time dynamic CPM based on foot traffic

Links to programmatic exchange, private/public marketplace

Precise audience measurement

Inventory tracking

Measurement with Meaning

If you can't measure it, was it ever really there?

Our platform provides the critical data you need to prove campaign effectiveness and optimize performance with privacy-first, camera-free sensors.

We can tell them how many people passed, how many people looked at the screen, and the demographics of those people... We’re bringing a real-time, programmatic, audience measurement-based solution to the retail environment, which is something that has been missing.

Chris Riegel

CEO of STRATACACHE (parent company of PRN)