WPP Estimates; NRF YOY Growth; Albertsons Agentic AI

Kate and Jonathan discuss what increased advertiser and shopper holiday spending may mean for Retail Media Networks before looking at what Albertsons new AI tool will mean for holiday leftovers.

December 13, 2025

Key takeaways

Advertising spend is to go up, Holiday spend is up and Albertsons ups its AI. Kate and Jonathan take a merry walk through the top stories This Week, In Retail Media.

Learn more about What’s in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com.

Story One
WPP estimates commerce media spending to overtake TV this year
https://digiday.com/media-buying/wpp-estimates-commerce-media-spending-to-overtake-tv-this-year/

Story Two
CNBC/NRF Retail Monitor’s November Data Shows Strong Year-Over-Year Growth in First Half of Holiday Season
https://nrf.com/media-center/press-releases/cnbc-nrf-retail-monitor-s-november-data-shows-strong-year-over-year-growth-in-first-half-of-holiday-season

Story Three
Albertsons Introduces Agentic AI Shopping Assistant
https://www.retailtouchpoints.com/features/news-briefs/albertsons-introduces-agentic-ai-shopping-assistant

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