With Darren Cremins, Senior Sales Director – Retail Media and Connected Store UK & Eire – 30/08/25

August 30, 2025

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Kate is joined by Darren Cremins, Senior Sales Director – Retail Media and Connected Store UK and Ireland to chat through why pop ups are, well, popping up, how AI is boosting retail, and why connections count when developing a retail media strategy.

See Darren and Kate in person at the upcoming Retail Media Summit in London on 11th September and find out more about the events we’ll be attending at retailmediaworld.com.

Story One:

Waterstones to open two new bookshops within John Lewis stores

https://www.retailgazette.co.uk/blog/2025/08/waterstones-oxford-street/

Story Two:

AI technology adoption surges as majority of UK retailers now have Chief AI Officers to drive strategy

https://retailtechinnovationhub.com/home/2025/8/18/ai-technology-adoption-surges-as-majority-of-uk-retailers-now-have-chief-ai-officers-to-drive-strategy

Story Three:

41% of ad placements miss the mark without creative alignment – and Heineken campaign proves it

https://internetretailing.net/41-of-ad-placements-miss-the-mark-without-creative-alignment-and-heineken-campaign-proves-it/

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