Chris McLelland joins Kate to discuss why measurement has been a key topic of retail media discussion for 2025 and where scrutiny on incrementality, data use and privacy will take the industry in 2026. Chris shares his takes on why not all metrics are created equal and why standardization is key if retailers want big marketing investment.
Find out more about Chris on his linkedin page: https://www.linkedin.com/in/chris-mclelland-7b1a6250/
More on Walkbase: https://www.walkbase.com/
Chris’s article on clean rooms: https://retailmediaworld.com/privacy-and-data/how-clean-are-data-clean-rooms/
Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/
For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/
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