Ahead of Cannes, a bit of a change to TWIRM. Kate is joined by Sarah Marzano, Principal Analyst covering retail and ecommerce at EMARKETER. Sarah and Kate chat about what will be top of mind for retailers and brands at the Festival of Creativity and what is fuelling retail media.
TWIRM will take a brief break as the team take to Cannes but will be back in two weeks to report on the goings on in the south of France as well as the top retail media stories making the news. RetailMediaWorld.com will continue to be updated daily.
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