Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI’s ChatGPT, and Google is folding AI into its marketing interface. There’s even time to discuss a new survey by M4 with some ‘interesting’ insights into consumer sentiment towards Retail Media.
Story One:
Survey: In-store retail ads help drive sales, engagement
https://chainstoreage.com/survey-store-retail-ads-help-drive-sales-engagement
Story Two:
OpenAI Rolls Out Shopping in ChatGPT Following Rumors of a Big Shopify Partnership
Story Three:
Google adds retail media data to YouTube ads, beefing up pitch to brands
https://www.marketingdive.com/news/google-adds-retail-media-data-youtube-ads-pitch-brands
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