Our Survey Says…. Shopping in ChatGPT, Google Beefs Up YouTube Ads

Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI's ChatGPT, and Google is folding AI into its marketing interface.

May 9, 2025

Key takeaways

Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI’s ChatGPT, and Google is folding AI into its marketing interface. There’s even time to discuss a new survey by M4 with some ‘interesting’ insights into consumer sentiment towards Retail Media.

Story One
Survey: In-store retail ads help drive sales, engagement
https://chainstoreage.com/survey-store-retail-ads-help-drive-sales-engagement

Story Two
OpenAI Rolls Out Shopping in ChatGPT Following Rumors of a Big Shopify Partnership
https://www.cxtoday.com/crm/openai-rolls-out-shopping-in-chatgpt-following-rumors-of-a-big-shopify-partnership/

Story Three
Google adds retail media data to YouTube ads, beefing up pitch to brands
https://www.marketingdive.com/news/google-adds-retail-media-data-youtube-ads-pitch-brands

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