Omnicom Takeover IPG; Challengers Win Online; Morrisons Screens

Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens.

December 6, 2025

Key takeaways

Secure your spot for What’s in Store for Retail Media Networks. More information and a link to purchase tickets at STRATACACHE.com.

Story One
Omnicom Closes $13 Billion Deal for IPG, Creating Advertising and Communications Giant
https://www.hollywoodreporter.com/business/business-news/omnicom-closes-deal-ipg-advertising-mega-deal-1236436486/

Story Two
IPG Study Reveals Legacy Brands Losing Agentic Commerce War
https://www.mediapost.com/publications/article/411004/ipg-study-reveals-legacy-brands-losing-agentic-com.html?edition=140734

Story Three
Morrisons Joins Forces with BMO for DOOH Advertising Debut
https://www.retailgazette.co.uk/blog/2025/11/morrisons-digital-screens/

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