Omdia Predicts Scale; CPG Focussed On CTV and RM; Albertsons New Channels

Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment

September 13, 2025

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Key takeaways

Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.

Registration for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, is now open.

Story One
Omdia: Retail media set to capture one-fifth of global ad revenue by 2030
https://omdia.tech.informa.com/pr/2025/sep/retail-media-set-to-capture-one-fifth-of-global-ad-revenue-by-2030

Story Two
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
https://digiday.com/media-buying/spurred-by-retail-media-and-ctv-spend-cpg-brands-are-quietly-leaving-the-cookie-behind/

Story Three
Albertsons introduces three new retail media channels
https://chainstoreage.com/albertsons-introduces-three-new-retail-media-channels

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