Loblaw Expands; Instacart’s TikTok Targeting; DuoLingo Targets Gen Z

Kate and Jonathan are in the same physical space (the Scala showroom in central London) discussing the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.

October 18, 2025

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Key takeaways
Kate and Jonathan are in the same physical space – that of the Scala showroom in central London where they discuss the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.

 

Story One
Loblaw expands in-store digital media network

Story Two

Instacart brings retail media targeting to TikTok Ads Manager
https://searchengineland.com/instacart-tiktok-ads-manager-463072

Story Three
Gen-Z-Targeted Language Platform Campaigns
https://www.trendhunter.com/amp/trends/duolingo-ads

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