Loblaw Expands; Instacart’s TikTok Targeting; DuoLingo Targets Gen Z

Kate and Jonathan are in the same physical space (the Scala showroom in central London) discussing the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.

October 18, 2025

Key takeaways

Kate and Jonathan are in the same physical space – that of the Scala showroom in central London where they discuss the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.

Story One
Loblaw expands in-store digital media network
https://www.supermarketnews.com/retail-media/loblaw-expands-in-store-digital-media-network

Story Two
Instacart brings retail media targeting to TikTok Ads Manager
https://searchengineland.com/instacart-tiktok-ads-manager-463072

Story Three
Gen-Z-Targeted Language Platform Campaigns
https://www.trendhunter.com/amp/trends/duolingo-ads

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