Home Depot Squad; Post-Transactional; More Sponsored Adverts?

Jonathan and Kate end the last regular episode of the year with a look at why Home Depot is setting up a squad of influencers ahead of the World Cup. The duo then lament the current state of post-transactional ad insertion before exploring the increase in sponsored adverts.

December 20, 2025

Key takeaways

Tickets for What’s in Store for Retail Media Networks taking place on January 10 and presented by STRATACACHE with NRF are going FAST. Register for your tickets at STRATACACHE.com.

Story One
Home Depot provides creators centralized hub
https://chainstoreage.com/home-depot-provides-creators-centralized-hub

Story Two
Walgreens Advertising Group teams up with Rokt on AI-powered retail media ecosystem
https://drugstorenews.com/walgreens-advertising-group-teams-rokt-ai-powered-retail-media-ecosystem

Story Three
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
https://ppc.land/sponsored-products-coverage-climbs-7-as-retailers-shift-to-dynamic-ad-placement/

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