San Francisco – November 22, 2024 – Digital in-store monetization expert, PRN has appointed Jason Bauer as Retail Media Sales Director, Canada. He will drive advertising growth for PRN’s organic and new retailer in-store ad networks in the Canadian marketplace.
“PRN is growing our retail media footprint in Canada through current and new retail clients with significant in-store advertising opportunities for our many brand partners in Canada,” said PRN Global SVP Retail Media, Chuck Billups, ”As we launch and optimize new networks in Canada, we require an accomplished expert to build country-specific ad sales growth. Jason’s experience in crafting coordinated ad campaigns that align the needs of marketers and merchants will take PRN’s Canadian advertising to the next level.”
Bauer joins PRN from Couche-Tard / Circle K, where he was Senior National Account Director – Retail Media as part of Circle K’s Digital Media Team. He was directly responsible for the media sales growth of Circle K’s Canadian and US Retail Media Networks. Previously he worked with Cineplex Media assisting in developing their retail media offering in some of Canada’s largest shopping malls.
“Canadian retailers have so much to gain from in-store retail media, such as unlocking new revenue, gaining key customer insights or providing better marketing platforms for partners. I am truly excited to be leading the charge for PRN in Canada and working with Canada’s leading retailers and their vendor partners to create meaningful marketing communications and enhancing the retail shopper journey,” said Jason Bauer.
Bauer’s appointment is the latest addition to PRN’s global advertising sales team, with several recent hires in Europe and the UK.
About PRN
PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands, and deliver maximum value to our venue partners. Learn more about PRN at www.prn.com, on LinkedIn, on X @PRNllc, or on Facebook.
About STRATACACHE
STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries. Learn more about STRATACACHE at www.stratacache.com or on X @STRATACACHE.
Media Contact
Andrea Poley
Senior Director, Global Comms
andrea.poley@scala.com
610-704-8142