To drive purchase at Costco, a top stain removal brand launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote a multi-purpose stain remover available at Costco and drive its purchase by running a multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Costco members who recalled the ad versus members who didn’t there was a:
- 35 percentage points increase in current purchase of the brand at Costco
- 18 percentage points increase in future purchase of the brand at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from January to March 2025, among Costco members who were in the market for a stain remover at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Stain Remover Study, March 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.