To drive purchase at Costco, a top speakers brand launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote a speakers brand, showcase the product features and drive its purchase at Costco by running a multi-month campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Test and Control shoppers:
- 12 percentage points significant lift in current purchase of the brand at Costco
- 33 percentage points significant lift in future purchase of the brand at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from June 1 to August 30, 2025, among Costco members who were in the market for speakers at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Speakers Study, August 2025 (Mexico), MFour Mobile Research. Member data is based on mobile survey based self reported data.