To drive purchase at Costco, a premium water delivery service launches a multi-month campaign on PRN’s Costco TV Network
Campaign Objective
To promote a premium water delivery service at Costco, increase awareness of the exclusive partnership with Costco and drive purchase of the water delivery service on Costcowater.com by running a multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand on Costcowater.com. When comparing mobile survey responses from the exposed vs. control (baseline) Costco members, there was a:
- 23 percentage points increase in current purchase of the brand on Costcowater.com
- 30 percentage points increase in future purchase of the brand on Costcowater.com
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from March to May 2025 among Costco members who were in the market for a water delivery service at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Premium Water Delivery Service Study, May 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.