To drive visitation and usage, a top online retail pharmacy launches a successful multi-month campaign on PRN’s Quest Media Network
Campaign Objective
Promote the brand and drive visitation and influence likelihood to switch to the advertised pharmacy by running a multi-month campaign on the Quest Media Network.
Results
Based on Quest patient mobile survey responses, the campaign delivered a significant increase in visiting the advertised online pharmacy. When comparing mobile survey responses between Test and Control patients:
- 16 percentage points significant lift in visiting the advertised pharmacy during the campaign
- 18 percentage points significant lift in intent to move prescription to the advertised brand
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 250 mobile interviews during the campaign from September 2 to November 30, 2025, among Quest patients. On average, it took 10 minutes to complete the mobile survey. Respondents who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Online Pharmacy Study, November 2025. MFour Mobile Research. Member data is based on mobile survey based self reported data.