To drive purchase at Costco, a top laptop brand launches its newest touchscreen laptop with a campaign on PRN’s Costco TV Network
Campaign Objective
Launch a product, promote a holiday product offer and drive purchase of touchscreen laptops available in Costco’s electronics department by running a multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the exposed vs. control (baseline) Costco members, there was a:
- 150% increase in current purchase of the brand at Costco
- 47% increase in future purchase of the brand at Costco
Current Purchase at CostcoFuture Purchase at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 554 mobile interviews during the campaign from November 2024 to January 15, 2025, among Costco members who were in the market for a laptop at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Laptop Study, January 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.