To drive purchase a grocery item category launches a successful un-branded multi-month campaign on PRN’s Costco TV Network
Un-branded Campaign Objective
Promote a large kitchen-staple grocery item category at Costco and build awareness of its nutritional benefits, provide meal tips and drive its purchase by running a multi-month campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered an increase in purchase of the category at the warehouse. When comparing mobile survey responses between Test and Control Costco members:
- 5% lift in in-campaign purchase of the category at Costco
- 35% significant lift in interest in purchase of the category at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 412 mobile interviews during the campaign from August to September 2025, among Costco members who were in the market for the grocery item category at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Grocery Item Category Study, September 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.