Ep 058: Target Roundel’s OpenAI Pilot; Netto’s Programmatic Expansion; Tesco’s Shopping Habits

Jonathan and Kate discuss if Target Roundel’s pilot with OpenAI hits the bullseye when it comes to shopper experience and trust. From there sights are turned to Netto’s expansion into in-store programmatic before finally looking at what Tesco’s latest research says about our shopping habits.

February 21, 2026

Key takeaways

You can read expert commentary regarding the Tesco Moving Mindsets study referenced in today’s episode on Retail Media World.

Story One
UPDATE: Albertsons, Williams Sonoma Join Target, Adobe in Testing ChatGPT Ads
https://www.retailtouchpoints.com/topics/digital-marketing/target-among-first-to-test-chatgpt-ads

Story Two
Netto Expands its Programmatic Offering
https://invidis.com/news/2026/02/retail-media-netto-expands-its-programmatic-offering/

Story Three
Tesco Media: Is the Shopping List Dead?
https://supplychaindigital.com/news/tesco-media-is-the-shopping-list-dead

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