Ep 055: Adam Smith, Iceland Retail Media & Ed Hall, PRN

Kate sits down with Adam Smith, Head of Retail Media for Iceland Foods and Ed Hall of PRN to discuss what Iceland Retail Media offers brands and how in-store analytics and measurement is going to be key in growing the in-store opportunity for all.

January 31, 2026

Key takeaways

Adam will be part of the lineup for What’s in Store for Retail Media Networks in Düsseldorf on Monday, February 23. Tickets are available now.

More information on the What’s in Store for Retail Media: Measuring the Store event taking place on April 15 is available here.

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