Omnicom Takeover IPG; Challengers Win Online; Morrisons Screens

Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens.

December 6, 2025

Key takeaways

Secure your spot for What’s in Store for Retail Media Networks. More information and a link to purchase tickets at STRATACACHE.com.

Story One

Omnicom Closes $13 Billion Deal for IPG, Creating Advertising and Communications Giant

https://www.hollywoodreporter.com/business/business-news/omnicom-closes-deal-ipg-advertising-mega-deal-1236436486/

Story Two

IPG Study Reveals Legacy Brands Losing Agentic Commerce War

https://www.mediapost.com/publications/article/411004/ipg-study-reveals-legacy-brands-losing-agentic-com.html?edition=140734

Story Three

Morrisons joins forces with BMO for DOOH advertising debut

https://www.retailgazette.co.uk/blog/2025/11/morrisons-digital-screens/

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