To drive purchase at Costco, a top flavoured water brand launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote the brand and drive its purchase at Costco by running a multi-month campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Test and Control shoppers:
- 44 percentage points significant lift in purchase of the brand during campaign at Costco
- 36 percentage points significant lift in future purchase of the brand at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 465 mobile interviews in English during the campaign from October 6 to November 2, 2025, among Costco members who were in the market for flavoured water at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Flavoured Water Study, November 2025 (Canada), MFour Mobile Research. Member data is based on mobile survey based self reported data.