OpenAI Instant Checkout; Mastercard Commerce Media; Ahold Delhaize’s Edge

Jonathan joins from Advertising Week in New York to discuss what OpenAI’s Instant Checkout means for shoppers and suppliers. He and Kate then explore why American Express and Mastercard are launching their own commerce networks and what Ahold Delhaize USA’s, proprietary retail media platform Edge will mean for marketers.

October 11, 2025

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Key takeaways

Jonathan joins from Advertising Week in New York to discuss what OpenAI’s Instant Checkout means for shoppers and suppliers. He and Kate then explore why American Express and Mastercard are launching their own commerce networks and what Ahold Delhaize USA’s proprietary retail media platform Edge will mean for marketers.

Story One
Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol
https://openai.com/index/buy-it-in-chatgpt/

Story Two
Powering smarter and more personal advertising with Mastercard Commerce Media
https://www.mastercard.com/us/en/news-and-trends/press/2025/september/powering-smarter-and-more-personal-advertising-with-mastercard-commerce-media.html

Story Three
Ahold Delhaize USA to launch new retail media platform
https://www.supermarketnews.com/grocery-technology/ahold-delhaize-usa-to-launch-new-retail-media-platform

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