Technology Platform
Shopper Direct is a Next-Generation Retail Media Platform
Self-service campaign creation and scheduling
Screen-specific content control and loop planning
CRM and product feed integration
Real-time dynamic CPM based on foot traffic
Links to programmatic exchange, private/public marketplace
Precise audience measurement
Inventory tracking
Measurement with Meaning
If you can't measure it, was it ever really there?
Our platform provides the critical data you need to prove campaign effectiveness and optimize performance with privacy-first, camera-free sensors.
“We can tell them how many people passed, how many people looked at the screen, and the demographics of those people... We’re bringing a real-time, programmatic, audience measurement-based solution to the retail environment, which is something that has been missing.”
Chris Riegel
CEO of STRATACACHE (parent company of PRN)