2025
To drive purchase at Costco, a kids nutritional drinks brand runs a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote a kids nutritional drinks brand available at Costco among families with kids under 13 and drive purchase and increase awareness of the drink’s health benefits by running a multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Costco members in the Test group vs. those in the Control group:
- 29 percentage points significant lift in current purchase of the brand at Costco
- 30 percentage points significant lift in future purchase of the brand at Costco
Current Purchase at CostcoFuture Purchase at CostcoResearch Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from March to June, 2025, among Costco members with kids under 13 in the household. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.Source: Kids nutritional drinks study, June 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.