TWIRM is a swift and solo affair this week as Kate looks at the new app from infant retail brand Mamas & Papas, the screens heading to UK health and beauty retailer Superdrug, and the hopes to develop packaging so it plays more of a role in retail media networks.
Story One:
Superdrug rolls out 500 high-tech digital screens to enhance in-store experience
https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/
Story Two:
Mamas & Papas launches new app for parents
https://www.retailgazette.co.uk/blog/2025/04/mamas-and-papas-app/
Story Three:
AIPIA launches packaging network to boost media and consumer engagement
https://www.packaginginsights.com/news/aipia-interactive-brand-packaging-network-launch.html
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