2025
To drive purchase at Costco, a top stain removal brand launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote a multi-purpose stain remover available at Costco and drive its purchase by running a multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Costco members who recalled the ad versus members who didn’t there was a:
- 35 percentage points increase in current purchase of the brand at Costco
- 18 percentage points increase in future purchase of the brand at Costco
Current Purchase at CostcoFuture Purchase at CostcoResearch Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from January to March 2025, among Costco members who were in the market for a stain remover at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.Source: Stain Remover Study, March 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.