To drive purchase at Costco, a top HVAC brand promotes its products with a multi-week campaign on PRN’s Costco TV Network
Campaign Objective
Increase brand awareness and purchase of the HVAC brand’s products available at Costco by running a multi-week campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a double digit increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the Exposed vs. (baseline) Control Costco members, there was a:
- 7 percentage points increase in purchase of the brand at Costco
- 16 percentage points increase in search for brand on Costco.com during campaign
Purchase During Campaign at Costco Search for During Campaign on Costco.com
Research Approach
A third-party, independent, research partner, MFour Mobile Research, collected a total of 308 mobile interviews during the campaign from August 2 to September 16, 2024, among Costco members who were in the market for a HVAC product at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: HVAC Study, September 2024, MFour Mobile Research. Member data is based on mobile survey based self reported data.