San Francisco, September 26th, 2024 – PRN, the leader in digital in-store advertising, appoints Alison Dunham as Sales Director, In-Store Retail Media, UK. As a critical resource in PRN’s Retail Media EMEA Division, Dunham will manage retail media advertising for PRN’s growing list of UK retailers. Utilizing PRN’s in-store media monetization solutions, she will also develop new PRN retail clients in the UK.

“Alison has the experience and skills to expand revenue opportunities for UK retailers and the advertisers they engage,” said PRN CEO, Kevin Carbone. “Her appointment demonstrates our commitment to grow PRN internationally to mirror the success that we have already built in the US as a market-leader for in-store digital retail media advertising.”

Dunham, who will be based in Leeds, UK, has significant sales and leadership experience with a career including senior positions at GIG Retail, Triad Retail Media, and Result. Skilled in identifying opportunities to maximize advertising impact, Dunham has driven retail media advertising success for leading UK grocers ASDA and Morrisons.

“I look forward to supporting PRN retailers in the UK with strategic brand advertising strategies that not only accelerate sales but also increase engagement,” said Alison Dunham, Sales Director, In-Store Retail Media, UK, PRN. “PRN is an exciting proposition; as part of the STRATACACHE group, they offer a unique suite of solutions that provide greater in-store performance measurement capabilities while also giving shoppers a more personalized and relevant shopping experience. I’m looking forward to showing UK retailers exactly what we can achieve together.”

Chuck Billups, PRN SVP Global Retail Media, added, “Alison brings years of unique experience to this role. Her in-depth knowledge which she has honed by building retail media businesses for the likes of  ASDA and Morrisons is going to have a huge impact for PRN’s already accelerating growth.”

Dunham will work closely with the PRN teams based in mainland Europe and the US. She will also be a key contact for the Scala and STRATACACHE teams in those regions. Her appointment follows that of Tijmen Willems to PRN Europe Vice President of Retail Media EMEA in May. Available to take meetings, Dunham will attend key retail media events such as London’s upcoming Retail Media Summit UK 2024 on October 16th and What’s in Store for Retail Media Networks event, presented in partnership by STRATACACHE and NRF, taking place on January 11th, 2025 in New York.

About PRN

PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands, and deliver maximum value to our venue partners. Learn more about PRN at www.prn.com, on LinkedIn, Twitter @PRNllc or on Facebook.

About STRATACACHE

STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than three million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com, and  @STRATACACHE.

Media Contact:

Andrea Poley
Senior Director, Global Comms
andrea.poley@scala.com
610-704-8142