Currys Connected Media Expands Offering into Stores with PRN

January 13, 2025 – Currys is pleased to announce the expansion of Currys Connected Media into all its UK&I stores. Partnering with in-store media specialist PRN (a STRATACACHE company), the leading omnichannel retailer is enhancing its already flourishing retail media network.

By transforming in-store screens into dynamic media spaces, Currys will enable brands to advertise on displays within its shops. Powered by PRN’s technology, the networked screens will deliver targeted adverts, allowing new and existing Currys Connected Media brand partners to maximize in-store experiences.

Brands will benefit from Currys’ extensive network of TV screens. With over 100 screens in many shops, the national network hopes to deliver around 40 million annual impressions.1

This opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with Currys’ shoppers. Customers will benefit from best-in-class, high-spec adverts on the in-store screens, showcasing the products at their best.

This unique proposition is a key element of the broader Currys Connected Media landscape (see diagram below). Strategically designed, it enables clients to leverage cutting-edge advertising vehicles based on actionable insights, driving evidence-based and impactful consumer interactions. What’s more, it enables clients to reach the 80% of UK households that are Currys customers.

This partnership marks PRN’s first UK in-store retail media network, building on their 33 years of experience in the US.

Susie Moan, Chief Data Officer, Currys “Delighted to be expanding our Retail Media network to our store estate; this new partnership represents a huge step forward and is crucial for us as a leading omnichannel retailer. It’s another important touchpoint in the growing Currys Connected Media portfolio, enabling brands to reach tech shoppers in new ways.”

Kevin Carbone, CEO, PRN “The partnership between Currys and PRN presents a huge opportunity to those brands that are available in Currys stores as well as other businesses that wish to reach their shoppers. Currys has the largest TV display network in the UK, and through PRN they are able to extend their already impressive, connected media network to reach shoppers across every stage of their journey to purchase. Adding in-store capabilities to Currys Connected Media will add value to each pillar of their existing proposition, giving brands more opportunities to drive sales as well as gain deeper essential insights.”

 

FOOTNOTES

1Impressions provided by PRN, based on US equivalent

CONTACT

• Currys: corporatepr@currys.co.uk
• PRN/ STRATACACHE: Kate.dickson@scala.com +44 7507425401

About Currys

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 715 stores in 6 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

In the UK & Ireland we trade as Currys and in the UK we operate our own mobile virtual network, iD Mobile. In the Nordics we trade under the Elkjøp brand. We’re the market leader in all markets, able to serve all households and employing 24,000 capable and committed colleagues.

We help everyone enjoy amazing technology. We believe in the power of technology to improve lives, helping people stay connected, productive, fit, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.

Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology to the full. The Group’s operations include Europe’s largest technology repair facility, a sourcing office in Hong Kong and an extensive distribution network, centered on Newark in the UK and Jönköping in Sweden, enabling fast and efficient delivery to stores and homes.

We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we aim to achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organizations to bring the benefits of amazing technology to those who might otherwise be excluded.

About PRN 

PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands, and deliver maximum value to our venue partners. Learn more about PRN at www.prn.com, on LinkedIn, Twitter @PRNllc or on Facebook. 

About STRATACACHE

STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com, and  @STRATACACHE.