ORGANIC SALAD KIT CAMPAIGN
2024
To drive purchase at Costco, a top organic salad kit brand promotes its salad kits with a campaign on PRN’s Costco TV Network
Increase brand awareness and purchase of fresh organic salad kits available in Costco’s produce department by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a double digit increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the Exposed vs. Control Costco members, there was a:
- 32 percentage points increase in current purchase of the brand by exposing Costco members to the ad campaign at the beginning of the shopping trip
A third-party, independent, research partner, MFour Mobile Research, collected a total of 400 mobile interviews from May 24 to June 28, 2024, among Costco members who were in the market for a salad kit at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
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