To drive purchase at Costco, a top computer chip brand promotes its newly launched computer chip on PRN’s Costco TV Network
Campaign Objective
Increase brand awareness, showcase product attributes and drive purchase of the computer chip by running a multi-week campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at Costco when comparing mobile survey responses during the campaign from the exposed vs. control (baseline) Costco members, there was a:
- 15 percentage points increase in purchase of the brand at Costco
- 10 percentage points increase in purchase of the brand on Costco.com
Research Approach
A third-party, independent, research partner, MFour Mobile Research, collected a total of 380 mobile interviews during the campaign from June 14 to July 17, 2024 and August 2 to September 4, 2024 among Costco members who were in the market for a laptop at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Computer Chip Study, September 2024, MFour Mobile Research. Member data is based on mobile survey based self reported data.