COMPUTER CHIP CAMPAIGN
2024
To drive purchase at Costco, a top computer chip brand promotes its newly launched computer chip on PRN’s Costco TV Network
Increase brand awareness, showcase product attributes and drive purchase of the computer chip by running a multi-week campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at Costco when comparing mobile survey responses, during the campaign, from the exposed vs. control (baseline) Costco members, there was a:
- 15 percentage points increase in purchase of the brand at Costco
- 10 percentage points increase in purchase of the brand on Costco.com
at Costco
on Costco.com
A third-party, independent, research partner, MFour Mobile Research, collected a total of 380 mobile interviews during the campaign from June 14 to July 17, 2024 and August 2 to September 4, 2024 among Costco members who were in the market for a laptop at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
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