Retailer Co-Branded FSA OTC Purchase Reminder Campaign
2022
A national co-branded campaign on PRN’s Costco TV Network promotes FSA deadline awareness and drives purchases of OTC health products
Increase FSA deadline awareness and drive purchase of FSA co-branded, OTC health products utilizing Costco TV Network at the front of the warehouse.
Results
Based on self reported Costco member mobile survey data, the campaign delivered double digit increases in current and future purchase of the FSA OTC products featured, both at the warehouse and online at Costco. When comparing mobile survey responses from the Test vs. Control Costco members, there was a:
- 53% increase in current purchase of FSA OTC products during the campaign
- 17% increase in likelihood to purchase FSA OTC products at the warehouse before the end of the year
Current
Purchase*
Likelihood to
Purchase Before
End of Year FSA
Deadline
A third-party research partner, MFour Mobile Research, collected a total of 300 mobile interviews from 11/28/22 – 12/09/22, among Costco members who were purchase decision makers for OTC products. There were 150 Costco members each in the Test and Control cells. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: PRN Costco Pharmacy FSA Co-Branded OTC Campaign Study, December 2022, MFour Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the interview.
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